Eras Tour Zurich
In July 2024, Taylor Swift played two shows at Letzigrund stadium in Zurich. The «Eras Tour» is widely considered the most successful concert tour of all time. Like no other, the US artist knows how to create a connection between herself and her fans, fostering a deep sense of community.
The photo series looks beyond the stage and focuses on the quieter moments of the larger-than-life event.
Fans make the hand-heart sign, which has become a symbol for the «Fearless» era. Swifties are known for their devotion and strong sense of community.
A mother and daughter watching Taylor Swift’s performance. Many parents and children went to the show together.
A couple listens to Taylor Swift, arm in arm. Love, relationship and breakup are recurring themes in Taylor Swift’s work.
Glitter, cowboy boots and friendship bracelets have become common features among Swifties.
A fan wears friendship bracelets. Swifties often exchange friendship bracelets with other fans at live shows, a trend inspired by one of Taylor Swift’s song lyrics.
A fan takes a break. On a hot summer day, many fans waited for hours to secure a spot close to the stage.
Night falls over Letzigrund stadium, where Taylor Swift played two shows. Tickets, available only to fans who pre-registered, sold out within minutes.
A fan wears a shirt depicting Taylor Swift’s cover artworks. Many fans wear custom-made apparel to the shows.
The «Eras Tour» spanned 21 countries and reportedly grossed over $2 billion in ticket sales. It is widely considered the most successful concert tour of all time.